Charging Stations as Advertising Space: How to Profitably Monetise Your Charging Infrastructure with Digital LED Screens
Anyone investing in the expansion of electric mobility today quickly realises that the pure margin from electricity sales is often a long-term calculation. To accelerate amortisation and maximise profitability per square metre, a second, highly attractive revenue stream is coming into focus: advertising with charging stations. By cleverly combining energy supply and modern communication, significant additional income can be generated through charging stations.
The Evolution of Outdoor Advertising: DOOH at the Charging Point
Digital Out of Home (DOOH) advertising has long since replaced traditional billboards. The charging point is becoming a strategic “point of experience.” Using charging stations as advertising space offers decisive advantages over conventional media, which are particularly interesting for charging station site partners:
- Exclusive Dwell Time: Unlike classic drive-by advertising, users spend valuable minutes at the device while charging. This “captive audience” guarantees high attention for the digital LED screens.
- Precise Target Marketing: EV drivers are an affluent, tech-savvy target group. Digital advertising at charging stations allows for minimising wastage.
- Retail Media Synergies: Especially in retail, purchasing impulses can be created directly in front of the shop. The advertising space at the charging point thus becomes an extended arm of marketing.
- Dynamic Content: Thanks to the networking of LED screens at charging stations, campaigns can be adjusted in real-time—for example, based on the time of day, weather, or current stock levels.
Premium Potential: Advertising at Rapid Charging Stations
Advertising at rapid charging stations is particularly lucrative. At High Power Charging (HPC) locations, fluctuation is high, and the target group often travels across regions. Ultra-fast charging ensures perfect timing: the customer stays for a coffee or a quick shop at the location, where you can simply pay via the JOLT app, while the HPC charging infrastructure fills the vehicle and the screens deliver the appropriate messages.
The public rapid charging infrastructure is thus evolving from a mere supply station into a modern, versatile media hub. Those who invest early in installing advertising here secure first-mover advantages in a rapidly growing market.
Cleverly Overcoming Technical Hurdles: Charging Without Grid Expansion
A common obstacle in setting up charging points is the available grid capacity. This is where the expertise of modern operators comes into play: battery-buffered charging infrastructure enables EV charging without grid expansion by absorbing peak loads.
This grid-friendly charging infrastructure is not only technically superior but also offers ideal conditions for large-format digital LED screens due to its often compact but striking housing design. These allow the charging infrastructure to be monetised, even when local grid connections are reaching their limits.
Full Service for Site Partners: Maximum Returns with Minimum Effort
A common concern when integrating digital LED screens is the administrative effort. However, if you act as a site partner for charging stations, you don’t have to be an advertising expert. Modern operator models rely on a full-service partnership where you merely provide the space.
Professional management includes:
- Automated Marketing: Integration into national DOOH networks ensures constant utilisation of your advertising spaces.
- Technical Maintenance: Both the charging unit and the screens are remotely monitored to guarantee maximum availability of the High Power Charging (HPC) points.
- Content Management: Content is centrally controlled, so your digital advertising at charging stations always remains up-to-date without you having to take active steps.
This way, the charging infrastructure can be monetised while you can fully concentrate on your core business.
Transform Your Location into a Profit Centre Now!
Leave the competition at the charging station and utilise the full potential of your spaces. Advertising at charging stations is the key to perfectly combining the mobility transition and profitability. Whether you are upgrading existing locations or planning new HPC charging infrastructure, we support you in integrating suitable LED screens and monetising your charging infrastructure.
Are you ready for the next step? Contact us today for a no-obligation consultation, and let us jointly develop your individual strategy for digital outdoor advertising at the charging point!