EV Charging Ads: Monetize with LED Screens

Charging stations as advertising space: Monetise your infrastructure with digital LED screens

Anyone investing in the expansion of electric mobility today soon realises that the profit margin from electricity sales alone often makes for a long payback period. To speed up the return on investment and maximise profitability per square metre, a second, highly attractive revenue stream is coming into focus: advertising on charging stations. By cleverly combining energy supply with modern communications, charging stations can generate significant additional revenue.

The evolution of outdoor advertising: DOOH at charging points

Digital out-of-home advertising, known in the industry as DOOH, has long since replaced traditional posters. The charging point becomes a strategic ‘point of experience’. Using charging stations as advertising space offers decisive advantages over conventional media, especially for charging-station location partners:

• An exclusive window of attention: Unlike conventional advertising seen in passing, drivers spend valuable minutes at the charger. This captive audience ensures a high level of attention for the digital LED screens.
• Precise audience targeting: EV drivers are a tech-savvy group with spending power. Digital advertising at charging stations helps minimise wasted impressions.
• Retail media synergies: In retail in particular, advertising can prompt purchases directly outside a store. The advertising space at the charging point thus becomes an extension of your marketing.
• Dynamic content: because the LED screens on charging stations are connected, campaigns can be adjusted in real time—for example, based on the time of day, weather or current stock levels.

Premium potential: Advertising at fast chargers

Advertising on fast charging stations is particularly lucrative. At high-power charging (HPC) sites, customer turnover is high and visitors often come from beyond the local area. Ultra-fast charging creates the perfect rhythm: customers stay for a coffee or a quick shop at the site, where they can easily pay with the JOLT app, while the HPC equipment charges their cars and the screens deliver relevant messages.

Public fast-charging infrastructure is thus evolving from a simple power source into a modern, versatile media hub. Those who install advertising here early gain first-mover advantages in a rapidly growing market.

Overcome technical obstacles: Charging without grid expansion

A common obstacle to installing charging points is the available grid capacity. This is where modern operators demonstrate their expertise: Battery-buffered charging infrastructure enables electric cars to charge without grid expansion by absorbing peaks in demand.

This grid-friendly charging infrastructure is not only technically superior: its often compact but distinctive housing is ideal for large digital LED screens. That means the charging infrastructure can generate revenue even where local grid connections are already approaching their limits.

Full service for site partners: Maximum returns, minimum effort

A common concern about integrating digital LED screens is the administrative work involved. But becoming a charging station site partner does not mean you have to be an advertising expert. Modern operator models are based on a full-service partnership in which you simply provide the space.

Professional management includes:

• Automated advertising sales: Integration into national DOOH networks ensures steady demand for your advertising space.
• Technical maintenance: Both the charging unit and the screens are monitored remotely to ensure maximum availability of the high-power charging (HPC) points.
• Content management: Content is managed centrally, so your digital advertising at charging stations stays up to date without you having to do anything yourself.

This makes it possible to generate revenue from charging infrastructure while concentrating fully on your core business.

Turn your site into a profit centre today!

Leave your competitors behind at the charging station and unlock the full potential of your sites. Advertising at charging stations is the key to combining the mobility transition with profitability. Whether you are upgrading existing sites or planning new HPC charging infrastructure, we help you integrate the right LED screens and generate revenue from your charging infrastructure.

Ready to take the next step? Contact us today for a no-obligation consultation, and let's develop a digital out-of-home advertising strategy tailored to your charging location together!

→ Become a JOLT location partner!